LOGO
CORPORATE SIGN
As far as the logo is concerned, there are strict proportions that need to be followed.
Vector file at 500px size of the logo
The thickness of the letters is 21px The thickness of the letters is 21px
The distance between the letters is 18px The distance between the letters is 18px
The distance between the letters and symbol ® is 11px
The recommended protected area on all sides of the logo is equal to its height, specifically 123.5px
The logo must be centered according to the center of the letter S.
When increasing or decreasing the size of the logo, proportions must be preserved.
Protected Zone
The protected zone determines the space that needs to be left between the logo and other available graphic or text elements. The protected zone is recommended to be equal to the height of the logo itself and needs to be left on each side of the logo.
Minimum Size
The minimum logo size is 150px when used in both print and digital formats.
Slogan
The brand slogan is used on specific occasions only when our goal is to reflect the mission and values of the company. It consists of the words„Trust. Succeed. Deliver.“ for the three companies in the TSD Group. For TSD Services, it is complemented by „#TogetherinIT“, and for Software – by “#BeyondCode”. The slogan is centered in accordance with the logo, and the used font is BankGothic RUSS Medium.
COLOR VERSIONS
The main TSD logo is used in white or black color or in the so-called positive or negative versions. When the logo is positive, it needs to be placed on a white, light, or another appropriately selected background, so that it can be notable. If the logo is negative, it needs to be placed on a black or dark background, so it can be clearly outlined. The gray version should be used only for specific, limited applications. If the logo needs to be centered, that should be done in accordance with the letter “S” in the logo. The TSD logo has an English version only. The name of the brand is also written in English only.
INCORRECT USAGE
LOGO EVOLUTION
The TSD logo has undergone certain changes from its creation until the current moment.
CORPORATE SIGN
TSD SERVICES
The corporate sign consists of the main
TSD logo and a white “Services” sign
written in Agency FB Bold font, placed in
a red rectangle with #EC1C24 color
CORPORATE SIGN
TSD SOFTWARE
The corporate sign consists of the main
TSD logo and a white “Software” sign
written in Elevon font, placed in a blue
rectangle with #0F4C81 color.
CORPORATE SIGN
TSD GROUP
The corporate sign consists of the main
TSD logo and a white “Group” sign written
in Bank Gothic BT Medium font, placed in
a gray rectangle with #808282 color.
